Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customer’s attention and entice them to use your product. … Advertising must also be credible, unique, and memorable in order to work.
Though flyer marketing is relatively inexpensive and quite easy to do, marketing costs can build up over time. Small businesses are especially vulnerable to these costs. Thus, making an effective business flyer the first time around ensures that your invested resources hit the return on investment you need.
So how can you create effective business advertising flyers?
14 Quick Tips for Creating Effective Business Flyers
1. Keep your content brief.
Taking into account the design and the size of your flyer, the area where you could write content is limited. Don’t overwhelm your reader by squeezing in a lot of information. Write your content in a concise way. Leave only the essentials.
2. Divide your copy into digestible sections.
The appearance of your text can affect your reader’s interest. At first glance, long paragraphs look like giant walls of text that could turn off your reader. White space, that is the area around a certain design element, helps alleviate this strain. For informational business flyers, divide your content into sections with headings to make it pleasing to the eye.
3. Use bullet points and infographics.
4. Create a catchy headline and photos
5. Add a call-to-action
One of the most important parts of your content is the call-to-action statement. The call-to-action tells your reader what they should do after reading the information. “Call Us” or “Order Now” are common examples but feel free to be creative.
6. Don’t forget to add directions.
This holds true for both online and offline businesses. Add directions to your physical shop or put your website address. This makes your flyer useful to the reader as a future reference.
7. Include your contact information.
This is pretty obvious but can be easily forgotten. Always put your contact information on a flyer. The bottom part is usually the ideal place for easy access.
8. Always proofread your content.
9. Communicate using your target market’s language.
As with all marketing strategies, your flyers should fit well with your target market. This is highly dependent on your buyer persona. However, it’s always a good practice to use language that is easily understandable by your target market.
10. Use compelling testimonials.
If you are planning to use testimonials to promote your products and services, choose those that are well written. Reviews that focus on a specific product or business details are great starting points.
11. Use colors that support your message.
Color psychology is not a new thing in marketing. The use of color can evoke a certain emotion from the reader. Use it to enhance your message. Take advantage of full-color printing – all online printers offer this.
12. Limit your font choices to two or three.
Using multiple fonts often makes your design visually cluttered. Two to three typefaces are ideal when creating flyers. Additionally, choose fonts that are easy to read,
13. Use high-resolution photos.
Blurry and jagged photos can turn off any reader. Worse, readers may equate low-resolution images to unprofessional services and lack of attention to detail. Always use crisp and clear photos for your flyers.
14. Incorporate your logo with the design.
This is very important but often overlooked. Add your logo to your flyer design for added brand recognition.